The secret formula for success with social media marketing is LIES.
L – Lead
I – Inspire
E – Educate
S – Share
There you have it, social media marketing in 28 words.
The secret formula for success with social media marketing is LIES.
L – Lead
I – Inspire
E – Educate
S – Share
There you have it, social media marketing in 28 words.
Wow, it’s Friday again already, I hope that you all had a good week and are looking ahead to an interesting weekend.

FollowFriday v2.0 – Cape Town Edition
In the spirit of the new style FollowFriday format which I’ve blogged about before in “Taking Back FollowFriday the Chris Brogan Way“, here are a few Cape Town Tweeple I think you should check out on Twitter. This week’s list is pretty heavily influenced by the folks over at MuthaFM – I’ve been lurking in the chat, listening to interviews of some interesting peeps and great, fresh music too, the kind you cannot find on the radio. So if you want to check out Cape Town’s number one underground internet radio station and check out the live stream, head on over to the MuthaFM internet media interface
So, now, onto #FollowFriday
Earlier today Chris Brogan tweeted about an idea he had regarding the Twitter FollowFriday Trending Topic and a cool way to give props to the cool people you follow on Twitter and Turn Twitter’s Follow Friday in Blog Traffic at the same time. Curious? Read on to see how you can join the movement to take back FollowFriday on Twitter, Chris Brogan style!
Help spread the word: Turn Follow Friday into blog traffic. Link to a post of your favorite followers. (pls rt?)
— Chris Brogan (@chrisbrogan) April 9, 2010
In essence, the idea involves creating a blog post that highlights the folks you’d like to recommend for FollowFriday and linking to it from a status update that get’s posted to Twitter like the one from Chris Brogan below:
My list of people to follow for this Friday -http://bit.ly/b8Fg3S
— Chris Brogan (@chrisbrogan) April 9, 2010
The point of FollowFriday is to mention someone you’re friends with and why you think they are the cats meow, thus “introducing” them to your followers and helping forge new connections and help build relationships in your social circle. Of late though, the problem is that all too often FollowFriday Twitter status updates contain little more than a list of names followed by a hashtag making them of little or no use at all.
Originally @ADSMitchell, @VSellis and I had agreed to lobby for better quality FollowFriday Twitter updates by including only one user per update, a reason to follow them and the #FF or #FollowFriday hashtag (and getting our friends to do the same), but I prefer this "post and tweet" approach to FollowFriday for several reasons:
So, look out for my new FollowFriday posts, featuring some of my favourite friends from Twitter. (Who knows? Maybe your mug will be in one of them!)